Lead Generation is defined as "the initiation of consumer interest or enquiry into products or services of a business" and is often overlooked in college curriculums even though it is vitally important in finding and capturing potential clients and customers for your business. In today's episode of The Brew, Val and Luis explain what lead generation is, what it means to build a sales funnel, and why small businesses need to build their online platforms as soon as possible. 🧾 Topics Discussed in Today's Show: 0:00 - Introduction 0:58 - Colleges Don't Teach Lead Generation 2:32 - What is Lead Generation? 3:18 - What is the Difference between Lead Generation in Sales and Marketing? 9:37 - What is Awareness in Lead Generation? 16:15 - Explaining vs Selling a Product 19:48 - What is a Lead Generation Funnel? 21:18 - Why is SEO Important? 22:08 - Building a Lead Generation Funnel 23:41 - When is it Important to Compare Myself to Competitors? 28:26 - The Importance of Social Proof in your Product of Service 35:20 - The Disconnect Between Digital Intelligence and Business School 42:06 - Why You Should Build Your Own Online Platform 57:14 - SharkTank and Spending Money in Marketing 1:04:55 - Nonnegotiables and Who You WON'T Work With 1:06:38 - SharkTank Tangent and Closing Today's Show #LeadGen #SalesFunnel #Entrepreneurship ☕ Follow The Brew! Website: https://thebrew.tv Website: https://www.freelogicmedia.com Instagram: https://www.instagram.com/freelogicmedia 🎧 Listen to our Podcast here: Spotify: https://open.spotify.com/show/3ZQEnlMOJUINZGvYJWTwI5 Apple Music: https://podcasts.apple.com/us/podcast/the-brew-by-free-logic/id1474878582 Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oUXhSMGVYUg TuneIn: https://tunein.com/podcasts/Business--Economics-Podcasts/Free-Logic-Media-Podcasts-p1237185/ 🎵 Music: “Nesting" by Birocratic (http://www.birocratic.com) The songs used in this video were licensed via Birocratic License v05.2016. For info on how you can use this music in your project, check out http://www.birocratic.com/license-app. To download Birocratic’s 60+ song discography, visit http://birocratic.bandcamp.com